Hildun Beauty was founded when beauty writer Suzy Griffin Dunne noticed a gap for top shelf, high performance luxury makeup at a fair price point.While on mat leave Suzy embarked on a mission to collaborate with the world’s leading R&D teams and develop a new era of high performing beauty products. Formulas that would instantly wow both makeup lovers and professional artists alike at a price the was fair.

Hildun’s Silk to Set Kajal eyeliners were launched with no spokesperson or ‘face’ to the brand but the product was so exceptional it spoke for itself. Word soon spread about the 'viral kajals' and so far the Silk to Set Kajal eyeliner has won three national UK beauty awards including the prestigious 'Bazaar Best of the Best' eyeliner award.

Over 100k Silk to Set Kajal Eyeliners sold which helped Suzy invest into more high performance products. In late 2024 Suzy launched a complimentary 'Silk to Set Lip Pencil' boasting similar high performance features to the eyeliners along with a completely bespoke formulation the 'Melting Moisture Balms' developed in Italy and South Korea respectively. The lip collection saw huge success as the Hildun community revelled in the ultra creamy hydrating but long lasting formulas.