Hildun Beauty

At Hildun Beauty, we believe luxury makeup should deliver exceptional performance without the luxury markup. Founded by Irish beauty editor and entrepreneur Suzy Griffin Dunne, Hildun was created to bridge the gap between premium-quality formulations and accessible everyday beauty.

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Hildun Beauty
Eye Liner
Lip Pencil
Hildun Beauty
At Hildun Beauty, we believe luxury makeup should deliver exceptional performance without the luxury markup. Founded by Irish beauty editor and entrepreneur Suzy Griffin Dunne, Hildun was created to bridge the gap between premium-quality formulations and accessible everyday beauty.

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Silk to Set Kajal Liner Silk to Set Kajal Liner
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Silk to Set Kajal Liner
$35.00
In stock
Wing it, smoke it, waterline or buff it. Silk to Set Kajal Liner glides on like silk with no tugging and sets to last all day. Safe for Waterline Use Dermatologist Tested Ophthalmologist Tested Safe for Contact Lens Wearers Ve...
Moisture Melting Balm Moisture Melting Balm
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Moisture Melting Balm
$43.00
In stock
This is a rich, deeply conditioning oil based lip formula powered by a high concentration of conditioning emollients. This formula is a Korean made lipstick/balm hybrid developed exclusively for Hildun with 80% lip conditioni...
Silk to Set Longwear Lip Pencil Silk to Set Longwear Lip Pencil
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Silk to Set Longwear Lip Pencil
$35.00
In stock
Now in three new shades We have taken the most loved features of our multi-award winning Silk to Set Kajal eyeliners and infused them into their lip  counterpart, the incredible Silk to Set Lip Pencils. These high performance l...
Hildun Sharpener Hildun Sharpener
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Hildun Sharpener
$8.00
In stock
Hildun New Look Sharpener
Wing and Smoke Precision Brush Wing and Smoke Precision Brush
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Wing and Smoke Precision Brush
$31.00
In stock
The Wing & Smoke Precision Eye Brush has been designed specifically for use with our Silk to Set Kajal Liner pencils.  This brush will ensure a fast and flawless finish whether you’re creating a chic wing or a chic smokey e...
Naked Diamonds Luxe Eyeshadow Quad Naked Diamonds Luxe Eyeshadow Quad
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Naked Diamonds Luxe Eyeshadow Quad
$48.00
Sold out
This high performance shimmering nude quad has beel designed for both the everyday and the once-in-a-lifetime special day.  Nova and Diamond Dust create the perfect mix of diamond and peach pearl shimmers that can be worn as a...
Mythical Romance Luxe Eyeshadow Quad Mythical Romance Luxe Eyeshadow Quad
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Mythical Romance Luxe Eyeshadow Quad
$48.00
In stock
Inspired by Irish Mythology and the transformative powers of Irish goddesses, this luxury quad will surprise with it’s velvet mattes, powerful pigments and iridescent pearls. A little goes a very long way with these high perfor...
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Behind the brand

Hildun Beauty was founded when beauty writer Suzy Griffin Dunne noticed a gap for top shelf, high performance luxury makeup at a fair price point.While on mat leave Suzy embarked on a mission to collaborate with the world’s leading R&D teams and develop a new era of high performing beauty products. Formulas that would instantly wow both makeup lovers and professional artists alike at a price the was fair.

Hildun’s Silk to Set Kajal eyeliners were launched with no spokesperson or ‘face’ to the brand but the product was so exceptional it spoke for itself. Word soon spread about the 'viral kajals' and so far the Silk to Set Kajal eyeliner has won three national UK beauty awards including the prestigious 'Bazaar Best of the Best' eyeliner award.

Over 100k Silk to Set Kajal Eyeliners sold which helped Suzy invest into more high performance products. In late 2024 Suzy launched a complimentary 'Silk to Set Lip Pencil' boasting similar high performance features to the eyeliners along with a completely bespoke formulation the 'Melting Moisture Balms' developed in Italy and South Korea respectively. The lip collection saw huge success as the Hildun community revelled in the ultra creamy hydrating but long lasting formulas.