K18
K18 is on a crusade to liberate haircare. They are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where they thought they could go.
Behind the brand
K18 Biomimetic Hairscience co-founder, Suveen Sahib is passionate about two things -- developing cutting-edge innovation and liberating self-expression and hair through a less-is-more approach.
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Haircare products have fallen into two categories: conditioning treatments that coat hair, bringing superficial hydration and sheen, or repair treatments that work to patch damage like internal glue, offering temporary results. So instead of building their brand on buzzwords and beliefs of the past, they took the radical path of biotech to develop K18 Hair.
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K18 believe:
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If we understand the biology of hair we can change it
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The bounce in your hair can put a bounce in your step
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Youthful hair doesn’t have to be reserved for the youths
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We are only as strong as our connections
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Trends are temporary, damage should be too
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Haircare doesn’t have to be complicated
